Campbell Soup's Pearl Harbor Day SpaghettiOs tweet draws attention, mixed reaction (Update: tweet removed with apology)
Tom Paine
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Adam Kmiec, Director, Global Digital Marketing and Social Media, of Camden-based The Campbell Soup Company has received a good deal of attention for his efforts to try to elevate Campbell's social media footprint. See this profile on him from Marketing Land last month.
However, a graphic in a tweet for its SpaghettiOs brand posted late last night for Pearl Harbor Day has created some controversy and mixed feedback from the twittersphere:
Take a moment to remember #PearlHarbor with us. pic.twitter.com/B8E1cFKgEo
— SpaghettiOs (@SpaghettiOs) December 7, 2013Some criticize the tweet as being in bad taste for the way it commemorates (and perhaps commercializes) such a tragic event; others defend it as being appropriate and patriotic. In any event, the attention its attracted has refreshed brand awareness for an ancient brand, which may be a net positive. And some have inserted the graphic in the middle of
other important historical photographs:
Great moments in @SpaghettiOs history: the Yalta Conference. pic.twitter.com/aUXyEspYzx
— Thierry (@tcote) December 7, 2013This isn't the first time the @SpaghettiOs guy has shown up at inopportune times #UhOhSpaghettios pic.twitter.com/g93ZSgpz94
— Benjamin Lipsman (@blipsman) December 7, 2013Not to be overlooked is the fact that several of Campbell's brands worked long and hard to meet the food needs of US troops during World War II.
What do you think?
(Update: I'm not sure if the graphic is still up now.)
It does appear to be gone from the SpaghettiOs twitter account, but I've embedded it from
another account.
The weirdest Pearl Harbor tribute you'll see all weekend, maybe ever, courtesy of @SpaghettiOs http://t.co/D0lnpYzcji pic.twitter.com/tgNn7wRzzL
— Mother Jones (@MotherJones) December 7, 2013SpaghettiOs has indeed removed the tweet, and added this statement in a new tweet: "We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend".
Update 12/10: Adam Kmiec apparently left Campbell's sometime in early December, before the Pearl Harbor tweet was posted, according to Marketing Land.
Also, Campbell's announced on December 13 that Yin Woon Rani had been appointed Vice President, Integrated Marketing, a new position, with responsibilities including digital marketing and social media.
Labels: Adam Kmiec, Campbell Soup, Pearl Harbor Day, SpaghettiOs, Twitter
Saturday Highlights 12/7/2013: Report: Comcast retains JPMorgan Chase for advice on Time Warner Cable bid; How SAP got its social media act together
Comcast seeks advice on potential Time Warner Cable bid -sources
(Reuters)
Is Google building a Nexus TV box to push development for Android on TV? (Gigaom)
AT&T, Comcast Gain From Subsidy Paid for by Customers (Bloomberg)
How SAP got its social media act together (CITEworld)
Custom software helps cities manage school choice (Philadelphia Public School Notebook)
Old school vs. new school as academic publishers brawl over Web (CNET News)
Links 12/6/2013: Commissioner predicts FCC would block Comcast-Time Warner deal; Top PA pension investment chief steps down facing inquiry
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Time Warner Cable’s Next CEO Ready to Sell If the Price Is Right (Bloomberg)
Commissioner predicts FCC would block Comcast-Time Warner deal (The Hill)
Facing investigation, top Pa. pension investment officer steps down (Philly.com: Philly Deals)
Accenture Closes Procurian Deal: May the 2014 Procurement BPO “Hunger Games” Begin (Spend Matters)
Supreme Court to review patents on software (Gigaom)
Opening the $112 million Box for global expansion (and IPO?) (Diginomica)
Veeva Systems Beats Third-Quarter Estimates (Investor's Business Daily)
SAP Plans to Bolster Korean Alliances to Hasten Cloud Switch (Bloomberg)
Heavy ERP customization no longer in vogue, experts and customers agree (SeachSAP)
IBM lays plans to be a cloud storage broker (PC World)
Wynn seeks Philly-based director of online gaming (PLANPHILLY via Philly.com)
Labels: Comcast, FCC, IBM, PennSERS, Procurian, SAP, Time Warner Cable, Veeva Systems
Veeva Systems posts first public earnings report; revenue up 54%
Tom Paine
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Veeva Systems, the California-based life sciences SaaS company that completed its IPO in October, issued its first quarterly earnings report as a public company today. Veeva has a significant presence in Delaware and Montgomery counties.
Revenue was $55 million, up 54% year-over-year. The company maintained its pre-IPO profitability, with net (GAAP) income of $6.5 million, up 13% from last year.
“There are tremendous opportunities to move life sciences companies from legacy applications to the cloud,” said chief executive officer Peter Gassner in a statement.
Veeva cited its CRM market leadership as recognized by IDC, its 50th Veeva Vault customer,and the launching of its Veeva Network offering as being significant milestones for the quarter, in addition to the IPO.
Subscription services revenue, Veeva's most significant revenue metric, grew 95% year-over-year.
Full year revenue guidance was for $204-205 million, or annual growth of 58 to 59%.
In response to a question about Veeva's continued use of Salesforce's Force.com platform for its CRM offering during the earnings conference call, Gasser indicated that if Veeva had to change platforms it could, but he didn't think it would be in the best interests of customers.
Veeva priced its IPO shares at $20 and they ended yesterday trading at $41, giving the company a market value of about $5 billion.
Labels: Peter Gasser, Veeva Systems
How QlikTech built its QlikMarket using Amazon Web Services, Salesforce, Jive & Magento
Tom Paine
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Amazon Web Services (AWS) published a case study about how Radnor-based QlikTech used
AWS (in conjunction with Salesforce, Jive, and Magento) to build its QlikMarket marketplace application.
QlikTech used Model Metrics, a Salesforce company, to manage the project.
QlikMarket, which features applications from QlikTech partners leveraging the QlikView data discovery platform, launched in September 2012.
Links 12/5/2013: Fort Washington-based mortgage software firm LoanLogics raises VC funding of $11.2 million
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Prime time is increasingly becoming on-demand (Philadelphia Inquirer)
Comcast's digital movie sales effort off to solid start (LA Times: Company Town)
Comcast Plots National SIP Trunking in 2014 (Light Reading)
TV's Next Big Thing Turns Up Growth For Arris Group (Investor's Business Daily)
LoanLogics, offering technology for the mortgage industry, wins $11.2 million in venture capital (Keystone Edge)
Philadelphia Technology Park Announces Expansion of State of the Art Data Center in Philadelphia Navy Yard
(Business Wire)
M&A, IPOs, in-memory tech, and end of a feud mark top software stories (PC World)
Owners of Star-Ledger, NJ.com and sister newspapers studying possible consolidations (Newark Star-Ledger)
Specops Software Receives Business Entrepreneurial Award from Swedish-American Chamber of Commerce-Philadelphia (Newswire Today)
Aereo probably won't make it to Philly this year (Update: Baltimore to launch December 16)
Tom Paine
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It now appears likely that TV service Aereo will fall quite short of its original goal for 2013 of entering 22 markets (in addition to New York) by the end of 2013, including Philadelphia.
Aereo, backed primarily by Barry Diller's IAC/InterActiveCorp (First Round Capital was an early investor), has launched so far in nine cities, and the Milwaukee Journal Sentinel reports that Aereo is planning its next launch in Wisconsin in early 2014.
Aereo uses tiny antennas to pick up over-the air signals and submit them over broadband
to individual residences, where the programming can be streamed over or stored on different devices.
Aereo has faced numerous legal challenges, particularly from broadcasters including Comcast's NBC, in cases which might ultimately end up in the Supreme Court. The total investment in Aereo to this point has been $63 million, according to CrunchBase.
In October, a Wall Street Journal Reporter estimated that Aereo could have about 100,000
subscribers in the New York area, by counting the number of lit-up boxes in the company's Brooklyn facilities. Aereo may have benefitted in New York from the long struggle between CBS and Time Warner Cable over retrans fees.
Update: Aereo did announce today (December 5) it will launch in the Baltimore area on December 16. Aereo says it will announce additional launch dates for its expansion cities throughout the remainder of the year.
Labels: Aereo, Barry Diller, First Round Capital, Philadelphia
Links 12/4/2013: Monetate raises another $8 million; BioTelemetry falls on Medicare cuts
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Accel Leads $4.5M Series A In Trufa, An SAP HANA Startup Using Predictive Analytics For Opex Efficiency (TechCrunch)
Veeva Systems Seen Growing Vs. Rival Oracle (Investor's Business Daily)
Earnings due out tomorrow.
IBM’s Big Plans for Cloud Computing (New York Times: Bits)
Monetate takes an extra $8M to power holiday shopping online
(VentureBeat)
BioTelemetry, Inc. Announces Reduction to Medicare Reimbursement for Remote Cardiac Monitoring Services (Globe Newswire)
BioTelemetry (BEAT) down 22% for the day so far.
Tennis Appeals Comcast Decision to Supremes (Multichannel News)
Harris gears for over-the-top expansion with deal to acquire Imagine Communications (FierceCable)
Cyber Monday 2013 mobile shopping: PayPal sees 93.6% increase, eBay Enterprise sees orders rise 88% (The Next Web)
Philadelphia not prepared for IT disruption, says Butkovitz (Philadelphia Business Journal)
Beige Book - December 4, 2013: Third District - Philadelphia (Federal Reserve Board)
QlikTech Announces Winners of its “Take Action Open Data Challenge” (Business Wire)
Labels: BioTelemetry, IBM, Monetate, SAP HANA, Trufa, Veeva Systems
Links 12/3/2013: Reddit co-founder Ohanian in Philly; Evolve IP makes acquisition
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Amazon Delivers Some Pie in the Sky (New York Times)
Charter CEO: Don't need to buy Time Warner Cable (CNBC)
Full day in Philly for Reddit co-founder Alexis Ohanian (Newsworks)
Evolve IP Acquires Midwest-Based Cloud Computing Company Paragrid (PR Newswire)
EvolveIP adds cloud-computing centers (Philly.com)
Google Cuts Cloud Prices, Rackspace Sinks, Amazon Slips; Battle Heating Up, Says Baird (Barron's: Tech Trader Daily)
Google Compute Cloud Challenges Amazon (Information Week)
Does Salesforce.com Have An Analytics Gap? (Information Week)
SAP user group: Innovation agenda clear but for long haul
(Computer Weekly)
Amazon's Cloud Economics Are Now Disrupting The SaaS Disruptors (ReadWrite)
Cornerstone, Marketo Among FBR M&A Targets in Cloud ‘Frenzy’ (Barron's: Tech Trader Daily)
Sports Teams Wire Up the Stadium to Pull Potatoes Off the Couch (Bloomberg)
Labels: Alexis Ohanian, Amazon, Cloud, Cornerstone, Evolve IP, Google, Reddit, Salesforce, SAP
Links 12/2/2013: Comcast testing new ad tech; Luukko resigns from Comcast-Spectacor
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Why Comcast and other cable ISPs aren’t selling you gigabit Internet (Ars Technica)
Comcast tests new ad tech to help networks capture binge viewers (Reuters via Chicago Tribune)
Luukko out as president of Comcast-Spectacor (Philadelphia Business Journal)
Luukko resigns from Flyers, Comcast-Spectacor (CSN Philly)
QVC chief bullish about Cyber Monday (Philadelphia Inquirer)
Digital wallets: Paypal, Amazon, and credit cards are top contenders (not Apple, Google) (VentureBeat)
QlikView.Next rollout is around the corner (Ovum)
New release critical to Radnor company's future.
Bentley Systems embraces the cloud (AEC Magazine)
Cognizant to Hire 10,000 U.S. Workers (Bloomberg)
Fund Helps Student Start-Up Test 'Blue Books' of the Future (Chronicle of Higher Education)
A First Round Capital Dorm Room Fund venture at Penn.
E La Carte Scores Deal With Applebee’s, Bringing 100,000 Tableside Tablets To All U.S. Locations By Year-End 2014 (TechCrunch)
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