Monetate Infographic: "A Programmer’s Guide to Getting Hired by a Startup",

Conshohocken-based Monetate has a more interesting blog than most companies, and its worth following. They put a good deal of effort into expressing ideas and concepts in a visual but simple manner.

This infographic, "A Programmer’s Guide to Getting Hired by a Startup", gives a picture of the landscape programmers face and the different paths they can take towards landing the right opportunity (with a couple of local references included). Monetate says most of the input for it came from its own Engineering staff. Click on twice to expand; I don't know why my software works this way but it does.

The other message in it is that Monetate is hiring.

The author is Rob Yoegel, Content Marketing Director at Monetate.

Highlights: Last week on Philly Tech News (1/9/2012 to 1/15/2012)

I profiled Hoopla Software, Inc. of West Chester and its founder, Mike Smalls. Hoopla, which makes scoreboard display software for CRM systems, recently received $2.3 million in VC funding led by Safeguard Scientifics.

Ben Franklin Technology Partners SEP approved $1.7 million in funding for 11 Philly area startups.

SAP AG posted strong quarterly results exceeding estimates, which look especially good given the questionable economic climate in Europe and Oracle's disappointing results reported in December. And SAP hired a new marketing VP with an interesting background.

First Round Capital is reported to be closing in on its fourth fund which would be about the the same size of its previous fund, around $125 million.

Bala Cynwyd-based Susquehanna Growth Equity placed a $35 million bet on Hazlet, NJ-based SaaS Human Capital Management vendor iCIMS.

Boston-based Rue La La, a part of GSI Commerce founder Michael Rubin's holding company, Kynetic LLC., laid of 65 employees and folded its SmartBargains unit, which along with some announced reductions at Gilt Groupe raised some questions about the current health of the flash sales market.

And Wired did a fairly nice profile of Dell Boomi, but the author seemed incredulous that such an imaginative software business could come out of Philadelphia.