Who Wants .philly?

This article in USA Today discusses the possible plethora of Internet domain suffixes that might become available by next year under changes approved by ICANN, the organization that oversees the Web's address system. The difference with these new domains, according to the article, is that they can be purchased by one entity, rather than parceled out to individual subdomain registrants at $10 a pop (though I suppose the domain owner could do that too).
The proposed price for these new domains is $185,000 up front, and a $25,000 annual continuance fee. There may be a bidding system if more than one entity wants the same domain. The article mentions .philly as one example. I'd love it for my blog, but I think the price is a little beyond my budget right now.