Poptent's Super Bowl ad for Dannon's OIKOS Greek Yogurt

Poptent, the Philadelphia-born agency that crowdsources video advertising production, has had its Super Bowl ad for Dannon's OIKOS Greek Yogurt prereleased prior to the game. Poptent received 34 fully-produced entries from its top producers, and a spot titled "The Tease", directed by Lewis & Clark College student Remy Neymarc, 21, was selected. The final spot was then shot at Poptent Productions, a division of Poptent.

Poptent's website also shows some outtakes and behind the scenes activity from the shoot. Poptent was founded in 2007 and received $6.8 million led by MK Capital in late 2010. Although it has a considerable presence in Conshohocken, its headquarters is now in San Clemente, CA according to its website.

Poptent joins Red Tettemer & Partners, with its ad for Century 21, as Philadelphia agencies producing ads for the 2012 Super Bowl.


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