Philadelphia ecosystem on display at Dreamforce '14

Tom Paine

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Dreamforce '14,'s annual megagathering, kicks off in San Francisco on Monday, officially, although some things are already getting started.

PhillyForce, the suburban Philadelphia area developer group, will be holding a pre-conference meetup at Dreamforce at 3pm on the 13th. Location to be announced.

Dell Boomi, a long-time Salesforce partner, says it will have an even greater presence at Dreamforce this year now that its a Gold Partner.

CRM Science, a leading developer and consulting firm founded by Ami Assayag and based in the Philadelphia area, will be making several presentations at Dreamforce.

RoundCorner CEO Dan Lammot was named "one of fifty interesting people you must meet at Dreamforce" by the web pub I recently profiled Villanova-based RoundCorner.

Look also for companies at Dreamforce such as TargetX, PeopleLinx (they'll be giving away Tastykakes), Hoopla, Veeva Systems, Trifecta Technologies and CRM Manager, which are either based in or have a significant presence in the Philly area.

I'll be running updates throughout the week. Anyone who has news to share can hit me by email ( or at @phillytechnews on Twitter.

PCWorld's Chris Kanaracus previews what to expect at Dreamforce.

Update 10/12: Rootstock Software is a Silicon Valley company, but one of its key investors, along with Salesforce, has been VC firm Cross Atlantic Capital of Radnor. Rootstock has quietly been gaining momentum in the manufacturing ERP vertical running on the Saleforce1 platform.

Rootstock, founded by Pat Garrehy, recently entered into a partnership with with the Dutch company Vanenburg Software, founded by ERP pioneer Jan Baan, under which Vanenburg will market Rootstock's offerings in Europe.

Update 10/13: From the Boomi Blog: "Dell Software today announced that Dell Boomi has joined the Salesforce Analytics Cloud ecosystem to enable customers to connect any application—whether in the cloud, on-premises, mobile or social—to provide access to the critical data they need to support their strategic business analytics initiatives."

Update 10/13: PTC ThingWorx & Axeda Joins Salesforce Analytics Cloud Ecosystem to Extend IoT Technology

Update 10/13: PhillyForce is planning a DF14 Expo Meetup at about 6:30pm in Moscone North (when the foods out!)

Update 10/14: Accenture and Collaborate to Help the Healthcare Industry Improve Customer and Patient Outcomes

Update 10/14: At Dreamforce this morning, Deloitte Digital announced the addition of Dell's Boomi integration service to the 2.0 version of its CloudMix integration system. It joins competitor Mulesoft, which was already available through CloudMix.

My article on Trifecta Technologies of Allentown from a few months back.

PeopleLinx' Michael Idinopulos takes an expansive and interesting look
at Dreamforce
, particularly noticing the confusing glut of analytical products.
BTW, PeopleLinx partially introduced its new app on the Salesforce1 platform at Dreamforce, and Idinopulos tells me they will be officially announcing it once it's live in the AppExchange later this fall. On the Dreamforce website, PeopleLinx' session at the event is described as follows:

"This session will look at real-world examples of how large B2B sales organizations are bridging the gap between social selling and CRM integration, and improving sales team effectiveness in the process. The session will also provide the first public demo of PeopleLinx’s “Social To-Do List”, a new Salesforce1 app that automatically guides sales professionals to integrate social connections into pipeline management across desktop and mobile devices."

Don't know what this is about:

Apparently, this is what the City of Philadelphia talked about at Dreamforce yesterday: "Cities of the future are here now and are leveraging Salesforce. The city of Philadelphia is building their city on IoCP and their session can be found here: We Built this City on IoCP: Connecting Citizen to the Cloud."

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