451 Group research note on Dell Boomi has some interesting info

Tom Paine

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The 451 Group, a software industry research group, has published a research note on Berwyn-based Dell Boomi (pdf) republished with permission on Boomi's website.

The report describes Dell Boomi as "a strong thought leader in the hybrid cloud-integration market. Its AtomSphere platform, Atom integration componentry and design capabilities such as its Suggest feature make it a desirable tool for integration designers and administrators alike." It cites Boomi's recently announced one million cloud-managed integration processes per day milestone "as a wakeup call for systems integrators, cloud hosts and all manner of integration technology and services
rivals to step up their efforts to enhance hybrid integration architecture as part of datacenter and cloud operating environments." The 451 Group also mentions Dell Boomi's recently announced partnership with Wipro, in addition to a similar partnership announced last year with Infosys, as being important steps forward with the systems integrator community.

I knew Boomi was still rather small when it was acquired by Dell in 2010, but The 451 Group's estimate of $5 million in revenue at that time (if accurate) suggests it was even smaller than I thought. It estimates the acquisition price (never disclosed by Dell publicly) at about $60 million and projects that Boomi will contribute $20 to $25 million in revenue to Dell in 2013.

The 451 Group sees Informatica, closely followed by MuleSoft, Jitterbit and IBM Cast Iron, and on occasion, SnapLogic, as its closest competitors, while middleware offerings from Tibco, Pervasive, IBM (WebSphere), Oracle (Fusion) and SAP (NetWeaver) remain factors. The report concludes that perhaps the greatest competitive threat to Dell Boomi comes from the open source community.

An anticipated upcoming product from Boomi will be the formal unveiling of its cloud-based MDM (Master Data Management) suite offering enhanced tools for modeling, storing, synchronizing, validating and cleansing master data, The 451 Group says.

Dell Boomi was cofounded by its current GM, Rick Nucci. Former CEO Bob Moul left a year after the acquisition and now is CEO of Philly mobile platform startup Artisan, as well as President of Philly Startup Leaders.

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