West Chester-based Hoopla Software closes $2.8 million Series A; Salesforce.com is an investor

Tom Paine

West Chester-based Hoopla Software, which I wrote about early this year, announced today the closing of a $2.8 million Series A Financing, This is the completion of the round announced late last year, which at the time totaled $2.3 million including $1.3 million from Safeguard Scientifics.

Today's announcement also identified two other investors: California-based VC firm Illuminate Ventures and Salesforce.com., which frequently invests in startups operating within its ecosystem.

Founded by CEO and veteran Philly area technology executive Michael Smalls in 2009, Hoopla provides digital scoreboards and gamification techniques to enhance the performance of employees in sales, call centers, and support organizations. Hoopla leverages integration with the Salesforce platform and Salesforce's Chatter social networking tool.

The company says that "proceeds from this financing are being used to further build out Hoopla Software's gamified performance platform and to expand marketing initiatives". Hoopla also says it has added more than 25 new customers to its platform over the past two months, including Box, Marketo, and Zillow.