eMoney Advisor names new CEO, Ed O’Brien, replacing interim chief

Tom Paine

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Radnor-based eMoney Advisor announced the appointment of a "technologist" as CEO late today, Ed O’Brien.
Ed O'Brien / Fidelity Investments
O"Brien's appointment reflects "eMoney’s commitment to the financial advisor community and continued dedication to financial technology innovation", the company said in a statement.

O’Brien will report to Michael Durbin, who had been serving as interim CEO of eMoney and remains president of Fidelity Wealth Technologies.

The emphasis on technology makes sense, given the turbulent environment that's reshaping the FinTech industry. Startups are coming from all directions, and established players such as Vanguard Group are taking different approaches.

O’Brien served most recently as senior vice president and head of platform technology for Fidelity Institutional, supporting advisors in various roles at Fidelity over a 30-year career.

Founder Edmond Walters resigned last year, a few months after Fidelity's acquisition of eMoney Advisor.

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