SEER Interactive looks at sources of monetization by major Web brands
Philly-based SEO/SEM agency SEER Interactive has a feature on its website, How do our favorite tech companies make money?. It looks at some 47 major web-based brands (including several from Google) and the revenue components each has monetized to this point.
Not clear what its data sources are so its difficult to verify accuracy, but nonetheless its worth a look. Maybe SEER will expand upon it.
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