Links 10/16/2013: Veeva Systems worth $4.5 billion following first day close after IPO

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Pleasanton software firm Veeva Systems rakes in $261 million in IPO (San Jose Mercury News)
Veeva, with significant presence and customer base in Philly area, initially valued at $2.4 billion pre-trading.

Shares of Veeva Systems soar in IPO (MarketWatch)

Veeva’s IPO Isn’t Twitter-Hot, but It Should Make One Investor Very Rich (Bloomberg)

Gordon Ritter: Veeva Systems is the next Salesforce (VentureBeat)

Veeva CEO: We were never going to delay IPO (Fortune Term Sheet)

Verizon Testing Same-Day Delivery for Phones Ordered Online (AllThingsD)
Testing it in Philadelphia.

Comcast and NBCU Tap Exec to Lead Cross-Company Promo Efforts (Variety)

Consumer interest in cable shifts
Subscribers seek customized bundles
(Philadelphia Inquirer)

Dominion Business Solutions Merges with Integrated Business Consulting (Business Wire)
Combined company's portfolio includes Philly-based EigenX.