GSI Commerce renamed eBay Enterprise

Tom Paine

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Today, eBay announced that it had rebranded its King of Prussia-based GSI Commerce unit as eBay Enterprise, two years after acquiring it.

Looking through eBay Enterprise President Chris Saridakis' statement on its website, I don't see any specific organizational changes announced. Rather, Saridakis emphasizes eBay Enterprise's role as an "omnichannal" ecommerce solution for enterprises, with increasing cross-utilization of other eBay assets, including eBay Marketplaces, PayPal and other eBay
technologies. (For example, the company recently said it would integrate eBay's Magneto ecommerce software with GSI Commerce (now eBay Enterprise) technology and make it available to GSI clients.

A recent Gartner Magic Quadrant report showed IBM, Oracle and Hybris (recently reached agreement to be acquired by SAP) as the leaders in ecommerce,with eBay-GSI Commerce as one of the challengers.

eBay completed its $2.4 billion (cash + debt) acquisition of GSI Commerce, founded by Michael Rubin, precisely two years ago today. Rubin went on to start Conshohocken-based Kynetic LLC, in which eBay has a 30% stake in two of its three operating businesses.


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