Showing posts with label Campbell Soup. Show all posts
Showing posts with label Campbell Soup. Show all posts

Links 2/12/2014: Report: Comcast to announce Time Warner Cable deal in morning







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Comcast Said to Agree to Pay $159 a Share for Time Warner Cable (Bloomberg)
Announcement expected in morning.

Comcast strikes deal to buy Time Warner Cable for $45 billion (LA Times: Company Town)


Get Ready for a Long Proxy Fight Over Time Warner Cable (New York Times: DealBook)
What was learned from Air Products/Airgas battle.

Comcast Adds Warner Bros. Fare To Electronic Video Store (Multichannel News)

Apple Said to Plan New TV Box Amid Time Warner Cable Talks (Bloomberg)

Alibaba to launch U.S. e-commerce website (Reuters)

SAP boss reveals plan to open chain of start-up cafes (Techworld)


Gartner Says CRM Will Be at the Heart of Digital Initiatives for Years to Come (Gartner Press Release)

Why Mobile CRM is a Mega-Shift in CRM (Jitendra Gupta/ Sand Hill)



Yahoo Strikes $10M Research Deal with Carnegie Mellon (Re/code)
Article isn't clear on this, but I assume Yahoo is paying C-M, not vice versa.

SAP user group says members will pull back on IT spending growth this year (PC World)


Email Attack on Vendor Set Up Breach at Target (Krebs on Security)
Was Target's Ariba portal part of the problem?



Delaware watches as Fisker hits the auction block (NewsWorks)


Campbell Soup Company upgrades software (Food Production Daily)




at 9:36 AM 0 comments

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Campbell Soup's Pearl Harbor Day SpaghettiOs tweet draws attention, mixed reaction (Update: tweet removed with apology)






Tom Paine



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Adam Kmiec, Director, Global Digital Marketing and Social Media, of Camden-based The Campbell Soup Company has received a good deal of attention for his efforts to try to elevate Campbell's social media footprint. See this profile on him from Marketing Land last month.

However, a graphic in a tweet for its SpaghettiOs brand posted late last night for Pearl Harbor Day has created some controversy and mixed feedback from the twittersphere:



Some criticize the tweet as being in bad taste for the way it commemorates (and perhaps commercializes) such a tragic event; others defend it as being appropriate and patriotic. In any event, the attention its attracted has refreshed brand awareness for an ancient brand, which may be a net positive. And some have inserted the graphic in the middle of
other important historical photographs:






Not to be overlooked is the fact that several of Campbell's brands worked long and hard to meet the food needs of US troops during World War II.

What do you think?

(Update: I'm not sure if the graphic is still up now.)

It does appear to be gone from the SpaghettiOs twitter account, but I've embedded it from
another account.




SpaghettiOs has indeed removed the tweet, and added this statement in a new tweet: "We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend".

Update 12/10: Adam Kmiec apparently left Campbell's sometime in early December, before the Pearl Harbor tweet was posted, according to Marketing Land.

Also, Campbell's announced on December 13 that Yin Woon Rani had been appointed Vice President, Integrated Marketing, a new position, with responsibilities including digital marketing and social media.




at 12:10 PM 0 comments

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Daily Links 9/19/2012: Campbell Soup Co. Boosts Digital Efforts



Site Lets You Simulate a Facebook Hack, Goes Viral at PennApps (Time.com: Techland)

Campbell Soup Co. Boosts Digital Efforts
Training Programs, New Positions and Increased Budget Part of the Plan (Ad Age)

SAP Channel Chief Kevin Gilroy: Still Delivering 25% Growth (The VAR Guy)

Salesforce.com Unifies, Extends Cloud Portfolio (Information Week)

Salesforce.com shows off upcoming Chatterbox, Identity services
Chatterbox will give companies a secure, easy way to share files, Salesforce.com says (Computerworld)

Salesforce.com's Benioff invites customers to join 'social revolution'
The flamboyant CEO spun a broad strategic vision during a keynote at the Dreamforce conference (Computerworld)

Unisys scores $504M DHS task order under Alliant contract (Washington Technology)

Unified Communications Leader Alteva Celebrates Grand Opening of First-Ever Innovation Center and New National Headquarters in Philadelphia (Marketwire)


Comcast CFO: Cable Giant Prepares for Possible 2014 Buyout of GE Stake in NBCUniversal (Hollywood Reporter)

NCC, Comcast Spotlight To Sell Ads On Synacor Web Portals (Multichannel News)

New T-Mobile CEO faces big problems, but he could shake up the mobile market (Gigaom)

Verizon Reaches Tentative Union Pact With 43,000 Workers (Bloomberg)



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at 11:13 AM 0 comments

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Penn leads area organizations on Computerworld's "100 Best Places To Work In IT"

Computerworld has named its 2010 100 Best Places To Work In IT, and as usual the University of Pennshylvania is ranked right near the top, at #5.

Others are Campbell Soup (16), The Vanguard Group (35), Lehigh
Valley Health Network (36), Temple University (53), and American Water of Vorhees (94).

Penn was recognized for, among other things, its new open-source/open-standard voice-over-IP system to replace the existing one and deliver unified communications, and a multiyear initiative to replace Penn's printed directory with an online-only version.

Campbell's was lauded for its heath and wellness programs, Vanguard for its in-house training, Lehigh Valley Health for a strong community service culture, Temple for its huge computer lab and its employee tuition breaks, and American Water for its embrace of new technologies.

Among these six area organizations Vanguard is by far the largest IT employer, having over 2400 employees classified as such.


at 12:02 PM 0 comments

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