Verticals onDemand becomes Veeva Systems

Verticals onDemand, the Pleasanton, California-based SaaS CRM vendor that has much of its sales & marketing staff in Radnor, has changed its name to Veeva Systems (see press release). The new name, a derivative of the Latin word meaning "to live", is intended to emphasize Veeva's total focus on serving the life sciences market. With the name change, the company has also indicated it plans to get deeper into that vertical, providing applications that go further into an organization than just CRM. Announcements of some more details on this should be forthcoming.
The two-year-old company’s application runs on Force.com from salesforce.com. In fact, of its top 4 execs three came from Salesforce.com, with the exception being EVP & GM Matt Wallach, who came from Health Market Science in King of Prussia but was formerly with Siebel (now part of Oracle).
Veeva Systems recently expanded to Europe, and next week in Philadelphia is holding what it calls "the largest Pharma SaaS CRM Gathering" (May 19 & 20). For more information on the event go to www.veevasystems.com or e-mail pr@veevasystems.com.

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Advanta’s Card Shutdown May Imperil Customers, Debt Holders (Bloomberg)
Is it any coincidence that this is happening just as the Senate is reaching an agreement on new credit card fee restrictions?

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SunGard Acquires ICE Risk Solution (FinanceTech)

Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media (Ad Age)

GoodCompany Ventures Offers Peer Advisory Program for Incubator Class of 2009
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Encorium Group Enters into Non-Binding Letters of Intent
Reiterates Going Concern Opinion to Comply with NASDAQ Marketplace Rule 4350(b)(1)(B) (PR Newswire)

InfoLogix Announces First Quarter Financial Results (Globe Newswire)

Independence Blue Cross Expands Use of Build for Change® Technology to Support Continued Growth and Reach New Levels of Customer Service (Business Wire)



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