Medical Marketing & Media looks at the top agencies



The July "Agency Issue" of Medical Marketing & Media Magazine is out, profiling what it has identified as the 75 largest agencies in the healthcare advertising business. As always, many of them are based in or around the Philadelphia area, including:

Cadient Group (Conshohocken)

CDM Princeton (Princeton)

Digitas Health (Philadelphia)

Dudnyk (Horsham)

Razorfish Health (Philadelphia)

RosettaWishbone (Hamilton, NJ)

Roska Healthcare Advertising (Montgomeryville)

Saatchi & Saatchi Healthcare Innovations (Yardley)

Vox Medica (Philadelphia)


Others with an established presence in the Philadelphia area include Blue Diesel, evoke interaction , imc2 Health & Wellness, and Publicis Healthware International. San Francisco-based Eveo says it is hoping to add a Philadelphia office.

Most of the Philly area agencies claimed low double digit revenue growth last year-a few considerably higher. Digitas Health reported revenue growth in the mid-teens, as revenue exceeded $100 million. Recently Publicis announced a reorg that might be a step towards integrating Digitas Health and sister agency Razorfish Health to some degree. Publicis also consolidated its Publicis Healthcare Communications Group shops, including Saatchi & Saatchi Healthcare Innovations (which used to be based in Newtown), into new offices in Yardley.

Of course, Publicis's other big move this year was its $575 million acquisiton of Hamilton, NJ-based Rosetta Marketing, which has a substantial healthcare business beefed up by its acquisition of New York-based Wishbone at the end of 2009. Last year, its healthcare unit, now rebranded as RosettaWishbone, generated $68 million in revenue.

Conshohocken-based Cadient Group said it experienced double-digit growth in the second half of 2010 after some of its clients' brands failed to launch in the first half due to non-approval. Cadient reintegrated strategy, digital and tech solutions, which had been separated into different units in 2009.
Cleveland-based Blue Diesel, with offices in Newtown, and Dudnyk also reported strong growth. Roska Healthcare Advertising, which reported 2010 growth of 30%, says the business is changing and it is increasingly emphasizing a multichannel approach to meet client needs.



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Daily Links 7/7/2011: Lengthy contract extensions for SAP co-CEOs

Lubert-backed SmarterAgent lures NY, Seattle techs (Philly.com: Philly Deals)

SAP: No Change at the Top as Board Extends CEO Contracts (PC World)

Rimini Street second quarter bookings, revenue jump (ZDNet Blogs)

Can Comcast Stop Losing Video Subscribers? (Light Reading Cable)

OH My! Omnicom, Horizon Team Up To Pitch Comcast (MediaPost: Media Daily News)

Comcast to hike rates 3.3% for cable TV customers (Lancaster Intelligencer Journal)
Not clear from this article which parts of Pennsylvania this applies to right now, but they'll probably get everyone eventually.


Major ISPs agree to "six strikes" copyright enforcement plan (Ars Technica)

Liberty Media’s Malone Says Buyouts of Live Nation, HSN May Make Sense (Bloomberg)

Third Circuit Remands Newspaper-Broadcast Rule Change Back To FCC
Upholds Decision Not To Loosen Other Regs
(Multichannel News)

Back to the future for Safeguard (Philadelphia Business Journal)

APAC Customer Services to be Acquired by One Equity Partners
(Business Wire)
JPMorgan investment arm will merge APAC with Horsham-based NCO Group.

Turntable.fm and the Siren Song of the Start-up Pivot (Betabeat)
First Round Capital portfolio company reportedly raising funds at $40 million valuation.
Update: Turntable.fm  funded  at $37.5 million valuation

Commonwealth Court rules in Department of Public Welfare's favor over its bid award to Deloitte Consulting LLP (Harrisburg Patriot-News)

With new web addresses, Internet continues to grow (Philadelphia Inquirer)



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