Links 3/6: SAP to cut more than 2,000 jobs, but to hire about the same; NBC News brings back Lack as chief

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SAP to Reduce More Than 2,000 Jobs in McDermott’s Second Cut (Bloomberg)

Violin Memory's strings snap as losses DOUBLE from last quarter (The Register)

Salesforce Marketing Cloud Gets Predictive (Information Week)

Andrew Lack takes command of NBC's troubled news operation (LA Times)

NBC Makes It Official, Hiring Andy Lack As News Chief (Wall Street Journal: CMO Today)

Sling TV’s Web-TV Service Attracts at Least 100,000 Sign-Ups in Its First Month (Re/code)

Google Fiber incites SMB battle against CenturyLink, Comcast in Provo, Utah (FierceTelecom)

Google Fiber hikes rates for TV subscriptions for new customers (Kansas City Star)

Ad Tech's Rough Ride on Wall Street Continues With Latest IPO (Ad Age)