Looking at Veeva Systems' S-1





Tom Paine



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Here is a followup to my post from a few days ago on Veeva Systems' IPO filing, taking a more detailed look at the company's
S-1 filing:

Revenue for the fiscal year ended January 31, 2013 was $129.5 million, more than double the prior year. Revenue for the 6 months ending July 31, 2013 was $92.4 million, up from $54 million for the same period in 2012, for growth of 71%.

Net Income was $18.8 million for the fiscal year ended 1/31/2013 and $10.8 million for the six months ended 7/31/2013. Veeva had $53 million in cash as of 7/31.

Veeva had 593 employees as of July 31, of which 190 were located outside of North America. The company says international revenue constituted one-third of total revenue in its last fiscal year.

Hard to tell how many employees are located in the Philadelphia area. President Matt Wallach told me back in March that at least 50 were located around here, and that number may have grown by now. I'm not sure how many employees the acquisition of Fort Washington- based AdvantageMS in June added; its Linkedin Page says it has 51-200 employees, and some of those are based elsewhere. The purchase price for AdvantageMS was $12.3 million, according to the S-1.

Veeva's second major product line, Veeva Vault, was launched last year, but Veeva CRM has generated more than 95% of the revenue in its history, the company says.

Veeva clearly states its intent to go beyond the sales and marketing functions and reach an "expanded set of customers" within the R&D departments of life sciences organizations using Veeva Vault.

Veeva CRM runs on the Force.com platform out of a Salesforce data center. The company does not reveal the third-party host of its Vault product, which Veeva built on its own platform. Veeva's agreement with Salesforce expires in September 2015 and does not renew automatically; furthermore, Veeva's license agreement with Salesforce allows it to sell products based on that platform only to pharma and biotech drugmakers - not to medical device makers or non-drug departments of pharma or biotech companies.

Emergence Capital Partners (Gordon Ritter), which holds a stake of more than 30% resulting from its $4 million investment in Veeva, stands to make a remarkable return on its investment if the offering goes as hoped.

Co-founder Matt Wallach, who had been Chief Strategy Officer, became President in August. Wallach, who has been based in Philly area, is a native of Wallingford and also served as Chief Marketing Officer of King of Prussia-based Health Market Science. Co-founder Peter Gassner is CEO.


Links 9/16: Wolters Kluwer adding more than 100 jobs in Center City







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Philly Tech People News 9/15/2013










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Matt Wallach was elevated to President of Veeva Systems, a California-based cloud software
company with offices in the Philly area, according to Veeva's recently filed Form S-1. Wallach, a co-founder who has been based in Radnor, has been Chief Strategy Officer.


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Life sciences SaaS vendor Veeva Systems, with significant Philly area presence, files for IPO of up to $150 million





Tom Paine



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Veeva Systems, the Pleasanton, CA-based life sciences software firm with a significant presence in the Philadelphia area, has filed for an IPO to raise up to $150 million.

Veeva, which competes with Oracle and others in providing SaaS solutions to pharmaceutical and life sciences sales & marketing functions, has its US sales, marketing and customer service functions based out of Radnor. In June, it acquired Fort Washington-based healthcare provider data firm AdvantageMS. Veeva co-founder and Chief Strategy Officer Matt Wallach, a Wallingford native, is based here. (Update: Wallach was named President of
Veeva Systems last month, reporting to CEO Peter Gassner.)

Veeva reported revenue of $129.5 million for the fiscal year ending January 31, 2012, more than double the previous year. Income was $18.8 million.

Looking at the recent Bessemer Ventures Partners data on the valuations of publicly traded SaaS companies relative to their revenues, one can speculate at what Veeva's market capitalization could be, particularly considering that Veeva has been profitable while many listed in the BVP data are still not.

Veeva, founded in 2007, has reached this point with only $4 million in venture funding from Emergence Capital Partners and $3 million in angel funding. Emergence Capital has a stake of more than 30%.

I first wrote about Veeva's possible IPO plans in March.

Veeva would list its common stock on the New York Stock Exchange under the symbol "VEEV".





A look back at the infamous Enron "Metal Man" ad




Tom Paine



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Part of the purpose of the 2012 Jobs Act was to make capital more accessable to early stage companies, and make it easier for qualiified individuals to invest, while still providing reasonable investor protections.

However, there is concern in the angel investor community that final rules for implementation of the Jobs Act recently adopted by the SEC and due to go into effect later this month will in fact discourage, rather than encourage, angels from investing. Others are still concerned that, even with these constraints, the JOBS Act will still encourage more fraud.

But thinking back in history a bit, there were huge some huge NYSE-traded corporations that, in spite of all of regulations that listing came with, were capable of carrying out massive fraud on investors.

A reminder of this was the remarkable (and nonsensical) Enron advertisement called "Metal Man" that ran not too long before the Enron scandal blew up in late 2001. The epitome of corporate narcissism, the ad tried to portray the notion that somehow Enron had better ideas than anyone else. In fact, the company's value was mostly built on a house of cards. The "Why?" mantra of the ad probably later haunted many investors who asked themselves why they invested in this wayward Houston outfit.




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Links 9/9/2013: Drexel forming new College of Computing and Informatics






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