Rowan University Foundation Establishes $5 Million Venture Fund for Its Startups

Esther Surden
Publisher & Editor, NJTechWeekly.com



L to R: R.J. Tallarida, Paul Tully, Ali Houshmand, Kenneth Blank, Shreekanth Mandayam and Cathy Yang 
during the venture fund announcement at Rowan. | Courtesy Rowan University |


The Rowan University Foundation, the fundraising arm of Rowan University (Glassboro), has allocated $5 million to a venture fund to help take young companies that started at Rowan or were founded by Rowan alumni, to the commercialization phase.


The foundation is allocating these funds at a rate of $1 million per year, to be invested appropriately among university companies according to their needs and valuations. The monies have already been set aside for the fund, R.J. Tallarida, the foundation’s executive director, told NJTechWeekly.com in an interview.

The foundation hopes that the ability to invest in Rowan companies will inspire university alumni and friends so it can increase the fund further.

The overall goal of this initiative is to increase economic development in South Jersey, university officials said.

The idea of a university foundation — which usually undertakes building projects and the like — funding companies that started at that university isn’t new, but to NJTechWeekly.com’s knowledge this has not been done before in the Garden State.

According to Tallarida, the foundation studied the model provided by the New York University Innovation Venture Fund for guidance. A release stated that the foundation had spent a year examining other college venture-fund models.

The exact mechanics of how the fund will work to evaluate companies have not been set, said Tallarida. The foundation will soon appoint an advisory committee comprising business leaders, financiers, entrepreneurs and other individuals with biotechnology, biomedical, engineering and venture capital expertise. The advisory committee will provide real-world expertise to assist the technology/new venture development committee in selecting recipients.

Tallarida said that since the venture fund was announced, the foundation has received a lot of positive buzz from venture professionals and others who consult with funds and are hoping to help out with this endeavor.

The idea behind all this is to encourage some of the research generated by the university to take a step toward commercialization. “While Rowan’s students and faculty will undoubtedly be successful in attracting outside funding, some may need seed money to get their ideas started,” Paul Tully, foundation chair, said in a release.

Nothing specific has been determined as far as a standard for equity taken by the fund, Tallarida added. “Equity and terms will be decided on a ‘case-by-case basis’ and worked out between our experts and the companies pitching the fund,” he said.

It isn’t just tech transfer — an outdated concept, according to Ken Blank, vice president for health sciences — that’s involved. Rowan wants to help create viable companies that will contribute to the area’s economic engine and create jobs there, he said. While the university believes many of the companies could get funding on their own, the venture fund will help them.

Tallarida said he hopes university alumni and friends will be willing to make donations to the foundation that are earmarked for the fund so they can do even more for Rowan’s startups.

Many university startups are already on campus, Shreekanth Mandayam, vice president for research, said. Moreover, many of Rowan’s patented or patent-pending ideas are ready for commercialization. Some can be found here (pdf). Most seem to be based on biotech and medicine, but some intriguing digital tech research projects could become businesses.

One such possibility is Rowan Virtual Meeting, a Web-based multimedia software environment that lets two or more people communicate with one another over Voice over Internet Protocol (VoIP), Web video and chat and collaborate using a whiteboard, PowerPoint and other such applications. Another idea ready for commercialization is a website navigation tool that lets users easily navigate the website regardless of its complexity. Users are provided a treelike graphical image that monitors their browsing on the site in real time.

Rowan University was designated the second comprehensive research institution in New Jersey last year. “That furthers Rowan’s drive to increase its commercialization and technology-development efforts, particularly in high-growth sectors such as engineering, medical education, health sciences and business,” the school said in a statement.
The university hopes the fund will catapult Rowan’s research enterprise, provide resources to attract entrepreneurial research faculty and encourage innovative ideas from the Rowan community, including alumni.


Esther Surden is Publisher and Editor of NJTechWeekly, and a contributor to Philly Tech News. This article originally appeared in NJTechWeekly, and is republished here with her permission.


Links 3/27/2014: More on SAP's Fieldglass buy (no, its not virtual reality) ; Comcast Cloud DVR Launches in Philly







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Monetate Board Additions: Steps toward IPO preparation? (Update 4/5: Monetate adds new CFO)


Tom Paine



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Conshohocken-based ecommerce software company Monetate added two new outside board members last week, both having connections to social marketing management platform ExactTarget, which was acquired by Salesforce last year for $2.5 billion.



Tim Maudlin / Monetate website
Tim Maudlin served on the Board of Directors of ExactTarget, a NASDAQ listed company prior to its acquisition by Salesforce last year, as Lead Independent Director, Chair of the Audit Committee, and Chair of the Nominating and Governance Committee. He has held similar board responsibilities for Web.com, MediaMind Technologies Inc., Fanatics, Inc. prior to its acquisition by GSI Commerce in February 2011, and Newegg. He also manages a VC firm, Medical Innovation Partners.

The other addition, Tim Kopp, served as CMO of ExactTarget prior to its acquisition by Salesforce.

Other Monetate board members are Josh Kopelman of First Round Capital (an early Monetate backer), Sam Decker (founding CMO of Bazaarvoice), Lucinda Duncalfe (Founder & CEO, Real Food Works), Adam Marcus, Managing Director of OpenView Partners (a major Monetate investor), and David Bookspan, Monetate Founder and Chairman.

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As CEO David Brussin was quoted as saying in the Daily News late last year, "in a couple of years, we'll be a public company and a lot larger."

Monetate lists ExactTarget as a "Compliant Partner", meaning its technology platform and products "natively integrate with Monetate", according to Monetate's website. In January, Monetate announced a partnership and software integration with SAP's hybris, in some regards a competitor to ExactTarget. hybris is listed by Monetate as a technology partner.

Yesterday, SAP teamed up with Adobe on a global agreement under which SAP will resell Adobe's Marketing Cloud software suite along with SAP's Hana in-memory database platform and Hybris Commerce Suite. Adobe currently does not appear among Monetate partners on its website. (Brussin cites Adobe as a Monetate competitor in the Daily News article.)

Update 4/5: This past Thursday, Monetate announced the appointment of
Bob Lawson as Chief Financial Officer
. Lawson had been senior vice president and chief financial officer at RingCentral when it did its IPO last year.

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Previous CFO David Stetson (see Philly Tech News profile from last year) apparently resigned at the beginning of 2014, after less than a year on the job. Around the same time, former VP of Marketing Blair Lyon (now CMO of LeadiD) left.








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Philly Tech People News 3/23/2014








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