appRenaissance acquires UXFLIP

Tom Paine

appRenaissance, the Old City Philadelphia-based mobile app development startup, made an important step towards building out its own platform by acquiring West Chester-based UXFLIP, the company will announce this morning.

UXFLIP was founded in 2011 by Michael Raber, a longtime area resident who spent several years with Nokia Navteq/Traffic.com in Malvern. It won best in show at last month's Phorum Cloud Computing Conference at World Cafe Live. appRenaissance said in statement that UXFLIP's UX/UI creation, deployment and management capabilities will be merged with the company’s mobile middleware platform, Unifeed. UXFLIP's strength is on the front end, helping users to dynamically build, deploy and manage user interfaces for native mobile apps from the Cloud.

UXFLIP was a DreamIt Ventures company (Philadelphia 2011), where appRenaissance CEO Bob Moul became familiar with the startup while serving as an advisor.

appRenaissance announced earlier this month it had raised a $1.5 million seed round led by FirstMark Capital. It was founded in 2010 by CTO Scott Wasserman and Moul joined at the beginning of the year after leaving Dell Boomi.

Terms of the deal were not disclosed, though it wouldn't be surprising (my guess) if it included a combination of cash and equity. Raber will continue to be responsible for the development and roadmap of UXFLIP at appRenaissance. A beta version is expected to be released this summer.

UXFLIP is the second startup I know of from the Phorum Demo Pit to be acquired. ReadySetWork was acquired by West Chester-based PrimePay in March.



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