Medical Marketing & Media looks at the top agencies

The July "Agency Issue" of Medical Marketing & Media Magazine is out, profiling what it has identified as the 75 largest agencies in the healthcare advertising business. As always, many of them are based in or around the Philadelphia area, including:

Cadient Group (Conshohocken)

CDM Princeton (Princeton)

Digitas Health (Philadelphia)

Dudnyk (Horsham)

Razorfish Health (Philadelphia)

RosettaWishbone (Hamilton, NJ)

Roska Healthcare Advertising (Montgomeryville)

Saatchi & Saatchi Healthcare Innovations (Yardley)

Vox Medica (Philadelphia)


Others with an established presence in the Philadelphia area include Blue Diesel, evoke interaction , imc2 Health & Wellness, and Publicis Healthware International. San Francisco-based Eveo says it is hoping to add a Philadelphia office.

Most of the Philly area agencies claimed low double digit revenue growth last year-a few considerably higher. Digitas Health reported revenue growth in the mid-teens, as revenue exceeded $100 million. Recently Publicis announced a reorg that might be a step towards integrating Digitas Health and sister agency Razorfish Health to some degree. Publicis also consolidated its Publicis Healthcare Communications Group shops, including Saatchi & Saatchi Healthcare Innovations (which used to be based in Newtown), into new offices in Yardley.

Of course, Publicis's other big move this year was its $575 million acquisiton of Hamilton, NJ-based Rosetta Marketing, which has a substantial healthcare business beefed up by its acquisition of New York-based Wishbone at the end of 2009. Last year, its healthcare unit, now rebranded as RosettaWishbone, generated $68 million in revenue.

Conshohocken-based Cadient Group said it experienced double-digit growth in the second half of 2010 after some of its clients' brands failed to launch in the first half due to non-approval. Cadient reintegrated strategy, digital and tech solutions, which had been separated into different units in 2009.
Cleveland-based Blue Diesel, with offices in Newtown, and Dudnyk also reported strong growth. Roska Healthcare Advertising, which reported 2010 growth of 30%, says the business is changing and it is increasingly emphasizing a multichannel approach to meet client needs.



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