First Round-backed Solve Media (formerly AdCopy) officially launches

Two months ago I wrote about First Round Capital's investment in a startup called AdCopy, which was seeking to monetize CAPTCHAs (those letters you type in on many websites to verify you are not a bot) as an advertising vehicle. AdCopy had offices in New York and Philly, according to its website. There hasn't been much news about them since then.

But today the company, now renamed Solve Media, officially launched. It has reportedly raised about $6 million, from First Round, AOL, New Atlantic Ventures, and individual angel investors. CEO Ari Jacoby was previously a founder of VoiceStar, the Philadelphia pay per call advertising service sold to Marchex in 2007. VoiceStar was also a First Round portfolio company.