First Round Capital invests in another local internet advertising startup

Having just seen portfolio company Invite Media sold to Google for a reported $81 million, First Round Capital has helped back another Philly/New York based internet advertising startup named AdCopy, along with angel investors. AdCopy says it "leverages existing, pre-approved creative assets, like logos, icons, slogans and short brand messages to engage the consumer before they access the desired content". Specifically, the company is planning to build an advertising platform around "Captchas", those screens that make people type in a few characters to verify they are not bots.
The Philadelphia office is on South Broad and they are advertising for a senior account exec for the Philly/New York area. AdCopy's co-founders include Doubleclick (Google) alum Stu Libby and VoiceStar (Marchex) co-founder Ari Jacoby, who also had previous experience with Google.




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