Philly Tech Tidbits 7/25/2010

Drexel graduate Nathan Kuruna has been going all over America shooting interviews with gamers about Newgrounds, the Glenside-based Flash gaming site founded by Tom Kulp, with the goal of producing a video documentary titled "Everything, By Everyone", a site called Kokatu Australia reports. But he is going to need some funds to put the whole production together, so he has set up a KickStarter page where people can contribute. Right now he is about halfway to his $12,000 goal. Contributions of $100 or more will get you a personal tour of Newgrounds' offices.

Boomi, the Berwyn-based provider of cloud-based application integration systems, tweeted last week that they are looking to fill several new positions. Everyone in the business talks about how great Boomi is doing, but I haven't been able to find any information of how Boomi is actually doing in terms of metrics (such as revenue, growth or number of employees) although I am sure some industry analysts have a good idea. Boomi hasn't reported any additional venture capital infusions since an initial round of $4 million by FirstMark Capital in 2008. Competitor Cast Iron Systems was acquired by IBM in May.
Another company that appears to have several open positions is Health Market Science, the King of Prussia-based healthcare marketing information company.

Two upcoming events are of particular interest. The BDPA (Black Data Processing Associates), an organization founded in Philadelphia in 1975 by Earl A. Pace, Jr. and the late David Wimberly, will hold its National BDPA Technology Conference at the Philadelphia Downtown Marriot July 28 through July 31. And Tech cocktail, which hosts technology showcases in various US cities, is coming to Philadelphia for the first time. The event, to be held on the evening of August 12th at the Field House Sports Bar, will features companies in the DreamIt Ventures program as well as other local startups.

Applications to be Fellows for the initial year of Code for America, which will help Boulder, Philadelphia, Boston, Seattle and DC build Gov 2.0 apps, are due August 15, ReadWriteWeb reports. Fellows will spend most of their 11-month 2011 term in Code for America's home base of San Francisco and will spend one month in the city they are assigned to help. The program provides a stipend of $35,000, travel expenses and health benefits.

Alteva, the Philly-based provider of hosted VoIP and unified communications services, cites the the potential for significant energy savings and reduced carbon dioxide gas emissions from using hosted versus on-premise VoIP systems.

Collegeville-based mobile technology firm Movitas seems to have ramped up its online advertising since announcing a $3 million investment last week. I am seeing Movitas ads all over the place.

Geekadelphia reports that the Center City Apple store on Walnut Street now has an Apple logo, though it is still unclear when the store will be ready to open.




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A look at Philadelphia's MedAd Firms

Medical Marketing & Media's July 2010 issue should be of interest to anyyone in the Philly advertising, digital media or pharma/healthcare communities. This is MM & M's "Agency Issue", providing profiles of what it considers the top 75 advertising agencies in the business in terms of revenue. Philadelphia-area shops profiled include:

Cadient Group (King of Prussia)

CDM Princeton (Princeton)

Digitas Health (Philadelphia)

Dudnyk (Horsham)

nitrogen-formerly Dorland (Philadelphia)

Razorfish Health (Philadelphia)

Rosetta Healthcare (Hamilton, NJ)

Roska Healthcare Advertising (Montgomeryville)

Saatchi & Saatchi Healthcare Innovations (Newtown)

Vox Medica (Philadelphia)

Others in the Top 75 with offices in the Philadelphia area include IMC2 Health & Wellness, evoke interaction, Eveo, and Blue Diesel.
Several others are in New York or further up the Jersey Turnpike.

The profiles give detailed information on each agency, including in some cases headcount, revenue, growth, account wins and losses, key new hires, and business mix (such as digital vs. non-digital). Some agencies prospered in 2009 while others did not do as well. While the overall economy and healthcare cost containment were factors, other industry-specific trends such as industry consolidation, shifts in category spending, salesforce cutbacks and an increasing emphasis on reaching both physicians and consumers through direct media were also important drivers. There appeared to be a growing use of social media, which Pharma has been slow to adopt to due to regulatory issues. Heavily digitally-oriented agencies probably tended to perform better than more traditional shops, several of which reported an emphasis on beefing up their digital capabilities. At the same time, some digital shops tried to add more full-service capabilities.

Cadient Group, which had been one of the faster growing companies in the area, reported a bit of a down year in 2009 with revenue declining 15%, mostly due to two customer roster consolidations and one merger, according to CEO Steven Wray, and it reduced staff by 30 people. However, Digitas Health reported 49% growth, althought its (independently managed) sister agency within the Publicis family Razorfish Health did not give specific figures for the year, perhaps because it was only broken out into a separate shop from the rest of Razorfish in March of this year. MediaBistro"s Agency Spy did report in April that Razorfish Health had "purged" its creative department. Publicis acquired Razorfish from Microsoft in August 2009.

Rosetta Marketing reported 10% growth overall and 33% in healthcare. Rosetta garners a good deal of M&A speculation, both as a possible acquirer and seller, given that it is one of the largest independent agencies out there with a strong digital heritage.

Blue Diesel is planning an expansion of its Newtown office, according to MM & M.




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Daily Links 7/22/2010: Comcast’s NBC Purchase May Mean Selling Stations (Bloomberg)

Comcast, GE: Character Assassins Shouldn't Shoot Down NBCU Deal
Parties Believe FCC Should 'Expeditiously' Approve The Union
(Multichannel News)

Comcast’s NBC Purchase May Mean Selling Stations or Arbitration (Bloomberg Business Week)

New DirecTV chief looks beyond the fizz (LA Times)

QlikTech Announces Closing of Initial Public Offering of Common Stock and Exercise of Over-Allotment Option (Business Wire)
Sold full over-allotment of 1,680,000 shares in addition to initial offering of 11,200,000 shares.

SAP-Sybase: What to Expect in the First 90 Days (PC World)

Tyco Electronics posts quarterly profit (Reuters)

SEI Investments reports 2Q income growth (AP via Bloomberg Business Week)

DreamIt Aims To Accelerate New Business Development (Forbes)

SeatGeek Lands $1 Million for Predictive Ticket Pricing (Digital Media Wire)
NY-based graduate of DreamIt Ventures program.

SunGard Acquires Fox River Execution (PR Web)

Cobblestone | Harris Williams Advises E-Mon, LLC, in its Sale to Strategic Buyer Honeywell International (Business Wire)
E-Mon, which is based in Langhorne, manufactures smart energy submeter systems and integrated energy intelligence software.

Dow Electronic Materials Inaugurates New Facility to Serve Fast Growing OLED Market (Business Wire)




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Qlik Tech IPOs; What Next? (Seeking Alpha)


QlikTech's Successful IPO

Radnor's Qlik Technologies (also called QlikTech) has successfully completed its long-awaited Initial Public Offering, selling at least 11.2 million shares at $10 per share, up from an estimated pricing of $8.50 to $9.50 in the prospectus. Subsequently, shares rose to over $13 and are currently just under $13, particularly impressive on a weak day for tech stocks. This gives QlikTech a market value of nearly $1 billion, and also gives the company more than $100 million in cash as well as stock it can use as a currency for acquisitions. It is trading on the NASDAQ under the symbol "QLIK".

This is the largest tech (IT) IPO in the Philly area for quite some time that I can recall, though QlikTech has Swedish roots and has a relatively small percentage of its employees in Radnor. The company maintained strong growth throughout the economic downturn and its revenue increased 66% in the first quarter of this year to $43.8 million.

QlikTech has major strategic choices: whether to remain focused on its niche of in-memory, relatively easy and rapid-deployment Business Intelligence solutions, or to expand its product portfolio through acquisition into other area of the BI space. It also faces challenges in terms of scalability for larger enterprise applications, and increasing competition. But anyone who has worked with BI technology as I have understands the significance of the breakthroughs QlikTech has achieved.

My own guess: they will inevitably be acquired, probably by either Oracle or SAP. But I could be wrong.