Showing posts with label Jet. Show all posts
Showing posts with label Jet. Show all posts

Marc Lore's startup Jet offers equity to a few people who bring in the most referrals



Tom Paine



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Jet, the New Jersey ecommerce startup founded by Marc Lore, who sold his previous startup Quidsi (Diapers.com, etc.) to Amazon, offers special benefits on its website to early signups to its Jet Insider program: free membership, early access, and maybe even Jet stock.




By signing up for Jet Insider, you get a free six-month membership. Increasing awards come with the number of referrals you bring to Jet, but if I understand correctly you would have to be among the top 10 in referrals to earn 10,000 shares while the number one referrer earns 100,000 shares.

Of course, no one knows what those share may ultimately be worth, though Jet has raised at least $80 million to date. Jet plans to use advanced ecommerce technology to compete on price on selected items with Amazon.

Lore is a Wharton grad and Penn-related MentorTech Ventures is an investor in Jet along with other much larger funds. MentorTech was also an investor in Quidsi. Jet is based in Montclair.


NJ Serial Entrepreneur, Wharton Grad Marc Lore Snags $55 Million to Build E-Commerce Platform Jet

Esther Surden
Publisher & Editor, NJTechWeekly.com



Marc Lore has raised $55 million for a new e-commerce platform called Jet. |Source: Quidsi website



Whenever New Jersey entrepreneurs want to point to a local success story, they mention Quidsi — the parent company of Diapers.com and several other e-commerce sites — founded in Montclair and sold to Amazon.com in 2010 for $550 million.

Now one of Quidsi’s founders, Marc Lore, has raised money for a new e-commerce startup, Jet. And the amount of money he has raised is not small.

“I’m happy to confirm,” Lore wrote on his blog “that we’ve raised a $55M Series A round of funding led by NEA [Menlo Park] with participation from Accel Partners [Silicon Valley], Bain Capital Ventures [Boston, New York and Palo Alto] and MentorTech Ventures [Philadelphia] . Lore is a Wharton graduate and MentorTech invests only in ventures having a Penn connection. It had also invested early in Quidsi.

 The raise took place as soon as Lore was out from under a noncompete agreement with Amazon, sources say.

 Lore said in the blog that it’s too early to discuss the details of the business he is building. He did say, however, “e-commerce has come a long way in just two decades, altering our expectations around price, selection and service."

"We now expect the lowest prices, infinite selection and overnight delivery right to our doorstep. This transformation in customer experience is undeniable and, at the same time, I believe there is still a massive opportunity for innovation.”

Lore added that Jet will “make use of the latest advancements in technology to create a new shopping experience that will empower customers like never before. Jet will bring unprecedented transparency and efficiencies to the overall e-commerce market, and as a result, will transform the customer experience in a way that, until now, has not been possible.”

An article in Fortune says Lore is building the company alongside two Quidsi cofounders, former VP of special operations Nathan Faust and former project director Mike Hanrahan. Lore’s former cofounder Vinit Bharara, whose January 2014 talk NJTechWeekly.com covered here, is not involved in this project, sources say.
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Business Insider says Jet will operate out of Hoboken and already employs 30 people.

Recode.net’s Jason Del Rey, who broke the news July 29, 2014, says the deal values Jet at more than $100 million. The startup had been self-funded until this point and is expected to officially launch in 2015.




Esther Surden is Publisher and Editor of NJTechWeekly, and a contributor to Philly Tech News. This article (with some small additions) originally appeared in NJTechWeekly, and is republished here with her permission.