eMoney founder Walters will lead new competitor (Update) #fintech #appriselabs

Tom Paine


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Edmond Walters / LinkedIn

Edmond Walters, founder of eMoney Advisor, the Radnor-based financial planning software firm that Fidelity acquired four years ago, is back in the business with a startup that will compete against his old firm.

Walters sold eMoney to Fidelity in 2015 for $250 million.

Apprise Labss was introduced today at the T3 Advisor Conference in Dallas. The company is backed by Walters and two of eMoney's biggest rivals: Envestnet and PIEtech.

"This technology allows the advisor to show their value. The next generation of tools are going to enable both the advisor and clients to co-create and co-design their plans live and interactively" Walters said in a statement.

eMoney has grown considerably since the Fidelity buyout, and is among the largest tech employers in the region.

PIETech runs the MoneyGuide suite of products, while Envestnet runs Logix. But they are missing the financial planning capabilities of eMoney.

Walters is now free of non-compete restrictions, but one can only imagine a thicket of legal issues that his competing against eMoney might create.

A press release says that Apprise Labs is located in the suburbs of Philadelphia ,

A full rollout of Apprise Labs' new software will take place later in 2019.



Update: From a phone discussion with Apprise Labs:


Apprise Labs is currently located in Berwyn.

Apprise's software has been in development since July 2018.

They employ 11 people right now. However, they say that they're are always looking for more talent and would be interested in Software Engineers and Senior UX/UI Designers (email: careers@appriselabs.com).

Apprise is privately held and funded by Edmond Walters, PIETECH and Envestnet(33% equity each).