Super Bowl Ads: Bai Brands, 84 Lumber, Kraft Heinz

Tom Paine

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Not many Philly-related Super Bowl spots this year, but there are these:

Princeton-based Bai Brands LLC, its $1.7 billion acquisition by Dr Pepper Snapple (NYSE: DPS) just completed, is running an ad featuring Justin Timberlake, and, Timberlake says, a guest. Could it be Fallon?

This is a teaser for the ad:



This is the Bai ad, featuring Chistopher Walken with Timberlake:




Eighty Four, PA-based 84 Lumber's initial ad was rejected by Fox because it showed a Mexican mother and daughter, who appear to be on their way to the United States, running into what seems to be a large border wall. 84 Lumber had to edit that out.


This is part 1 of the ad that will run today. The full original version can be seen online at halftime.





84 Lumber website crashes after commercial about immigration (USA Today)




Kraft Heinz's ad is on the faux campaign its been running to make post-Super Bowl Mondays holidays. I assume that would apply to all its hourly employees, and would be a paid day off?

This is not the ad, but a promo spot for the campaign.







Honda's 'Yearbook' ad shows Tina Fey when she was in high school in Upper Darby.