Comcast faces antitrust lawsuit over cable ad sales

Tom Paine

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In news that broke late today, Comcast is facing an antitrust lawsuit alleging that it is trying to monopolize cable advertising within distinct geographic markets.

In s suit filed in Illinois Monday, Viamedia claims that Comcast has gained control of local cooperatives which serve large cable networks and blocks Viamedia and its clients from participating in large markets such as Detroit and Chicago.

This comes as the Justice Departmemt is already investigating Comcast's behavior in the spot advertising market.

Comcast issued a statement citing the competitiveness of the advertising market.