Moul becomes CEO at Philly-based Cloudamize; Founder Shah to serve as chief evangelist & board chair

Tom Paine

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Bob Moul / LinkedIn

Bob Moul, former CEO of Boomi (sold to Dell) and Artisan Mobile (acquired by TUNE) has been named chief executive officer of Philadelphia-based Cloudamize, effective February 1. Cloudamize is a leader in cloud infrastructure analytics and cost optimization.

Khushboo Shah, who has led the company as founder since its inception, will continue to serve as chief evangelist and will chair its board of directors.

“I am thrilled that Bob has agreed to join the company,” said Shah in statement. “He has been a close advisor for many years and brings deep insights into our market, our customers, and our partners. With his proven 35-year track record in hi-tech, he is ideally suited to take Cloudamize to the next level and to achieve our vision as the leader in maximizing cloud value for our customers.”

Moul has also been a visible leader in Philadelphia's tech community. And he gave an honest self-assessment of his missteps at Artisan, which reportedly sold for less than the amount invested in it.

Cloudamize is venture-backed by MissionOG, DreamIt Ventures, and Gabriel Investments. It has received $1.2 million in venture capital, according to CrunchBase. There's been no indication yet that additional funding is tied to Moul's new role.

Moul described in a separate blog post how he met Shah four years ago when he was coaching her in an incubator program, and has worked with her ever since.

I profiled Shah and Cloudamize a

Khushboo Shah / LinkedIn

little more than a year ago, I was very impressed with what they where doing, but wondered about the company's ability to scale up in a rapidly exploding market. Moul's entry is intended to address just that.

There are so many companies named 'Cloud' around, I think it needs some explaining. Cloudamize may be complementary to CloudNexa and shares a common investor, but is not a direct competitor (at least that's how it appeared a year ago). Cloudmine and Cloudamize share some common investors and might be helpful to each other, but are really two different businesses.

First Round Capital is an investor in a Portland-based company called Cloudabilty, that's raised $16 million and does appear to be in the same space as Cloudamize.

A year ago, Cloudamize seemed focused solely on cost optimization and tracking for Amazon Web Services customers. AWS was at a $10 billion annual run rate in the 4th quarter. But Shah's plan was to expand its range of services to other clouds, It appears to have expanded to cover Microsoft Azure, the second most popular public cloud.