Jacoby, First Round back new Philly adtech startup, Circulate

Tom Paine

Follow @phillytechnews

 Subscribe in a reader
Subscribe to Philadelphia Tech News by Email

Ari Jacoby / Circulate
(LinkedIn)

Solve Media, the Philadelphia/New York adtech company which revolutionized the use of the CAPTCHA by turning it into valuable advertising real estste, was acquired recently by Somerville, NJ-based Adiant , price so far unknown. But Solve's founder, Ari Jacoby, one who's truly earned the "serial entrepreneur" designation, had already started another venture, Circulate. Its website states: "Founded in the City of Brotherly Love, Circulate now has offices in Philadelphia & NYC." Its received funding from First Round Capital (according to FRC 's website), which also backed Solve and Jacoby's previous venture, VoiceStar.

Circulate describes itsef as "The World's First Data Supply Side Platform (DSSPP)". "Circulate helps publishers (Web and App), networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. Circulate advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service." Examples given include website onboarding and cross-device targeting. I don't pretend to completely understand all of this.

Circulate has been operating in an early startup stage for a while, snd Jacoby has been CEO since the middle of last year, aacording to his LinkedIn profile. Most of the founding team members came from Solve Media.

I reached out to Circulate for more information but have yet to receive a response.