Phenom People, formerly iMomentous, raises $6 million; Karsan joins board

Tom Paine

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Phemon People, the former iMomentous which was renamed in September, announced yesterday it had raised $6 million in Series A venture funding led by Sierra Ventures. The announcement came at the HR Tech trade show in Las Vegas. Phenom People, which as iMomentous connected employers and job seekers via a mobile platform, now calls itself a "Talent Relationship Marketing" company.

Perhaps most significantly, Kenexa co-founder Rudy Karsan, who certainly knows that game as well as anyone, joined the board. Karsan is also founder of Philadelphia-based venture invetment firm Karlani Capital. A Sierra Ventures representative will also join the board.

Rudy Karsan / LinkedIn

Phenom People claims global brands like Cisco, Deloitte, Safeway, Fidelity, and Hershey’s as clients. Its secret sauce is a proprietary engine it developed called "the Phenom Enterprise Talent Graph, that collects and analyzes candidate data and combines it with predictive intelligence to help candidates, recruiters and hiring manages find matches more effectively and efficiently – enabling a new approach to employee recruitment as powerful as CRM is for sales and marketing."

iMomentous was a finalist in the 2013 Phorum demo pit competition.

Although Phenom People datelined its press release out of Philadelphia, a spokesperson for the company says it plans to remain in its current location in Horsham. No official word on whether Mr, Karsan is also an investor, but iMomentous is listed as a portfolio company on Karlani Capital's website. My recollection was that
he already was an investor prior to this transaction.

Philadelphia/Hyderabad-based VC & Entrepreneur Sashi Reddi has also been an investor in iMomentous, though it also is unclear whether he participated in this round.