PipelineDeals raises $1 million Series A; HQ now in Seattle, though development still in Wayne

Tom Paine

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PipelineDeals, the SaaS CRM for small to medium sized business-to-business companies which I profiled a couple of years back, has raised its first outside funding, after nine years of bootstrapping. Its received a $1 million Series A from a group of Seattle-based angel investors.

Although it started in the Philadelphia area (Wayne), co-founder and CEO JP Werlin says it is now officially based in Seattle where its long had an office, according to the Seattle tech website GeekWire, although its development office remains in Wayne. PipelineDeals now has 25 employees, GeekWire says, and LinkedIn indicates that slightly less than half are in Wayne.

PipelineDeals team in Yellowstone at Summit 2014 / 
PipelineDeals website

Co-founder Nick Bertolino remains based in Wayne.


PipelineDeals made the 2014 Inc. 5000, as revenue reached $2.6 million in 2013, up from $989,000 in 2010. PipelineDeals offers a relatively low-priced ($24 per month per user), sales-focused CRM to serve a market it says Salesforce has largely abandoned. It says it has over 3000 customers.