Today in Philly Tech History 1/2/12: Versus rebranded as NBC Sports Network

Two year ago today, Comcast's NBC Sports relaunched the Versus cable channel as the NBC Sports Network, one part of a strategy reflecting Comcast's broader ambitions in sports programming. NBC Sports established a new headquarters in Stamford, CT.; previously Versus had been based in Philadelphia. Comcast also rolled up its regional sports networks, including CSN Philadelphia, under NBC Sports.

The new network kicked off with coverage following the NHL Winter Classic, which was played that afternoon at Citizens Bank Park and shown on NBC. The Rangers beat the Flyers, 3 to 2.



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