Sneak Peek: An early look at some new ventures popping up around Philly (Yorn, Vita Poducts, Storably)

Tom Paine

Yorn is a West Conshohocken-based startup which provides a feedback loop from mobile devices that people can use to rate the experience they've had with whatever it is you want feedback on, resulting in a "Yorn Score". Yorn received an investment of $150,000 from Ben Franklin Technology Partners SE in the 2nd quarter. Its CEO is Rick Rasansky, who founded early Philly SaaS startup eCal and was one of individuals behind Network Acquisition Corp, which acquired the Philly Wi-Fi network from Earthlink and later sold it to the city.

Vita Products, a Philadelphia-based company about which I've written previously, has raised $687,000 of a $937,000 offering, according to an SEC filing. Its VITAband product, originally designed with joggers in mind, is a bracelet providing medical professionals with your identification, relevant medical history and emergency contacts, and also includes contactless payment technology you can use with a Visa Prepaid Card.

Storably is a new Philly startup that will help people make use of idle space they might have, such as empty basements and parking spaces, by creating an online marketplace where others can rent that space for their storage needs. Its website goes live tomorrow, the company says, and Storably will be doing a demo at tomorrow night's Philly Tech Meetup. Josh Kowitt and Apu Gupta are co-founders and Wharton graduates. Community Manager Brendan Lowry wrote in an email: "We are a team of Philadelphians who love tech and all things Philly". Its office is located at 2038 Locust Street, between 20th and 21st.

University of Pennsylvania School of Veterinary Medicine student Dr. Jonathan L. Lustgarten (he had previously earned a PHD in Biomedical Informatics at Pitt) is working to develop a state-of-the-art, easily deployed, electronic veterinary health record system to help veterinarians and staff in caring for animals during disaster relief efforts. As the winner of the Penn Vet 2011 Student Inspiration Award, Dr. Lustgarten will receive a $100,000 unrestricted grant to continue work on his project, named the Rehabilitation and Emergency COmputerized VEterinary Records, or RECOVER.


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