First Round Capital Roundup: 11/17/2010

Jelli, a First Round Capital portfolio company that enables radio stations to use "crowd sourcing" to determine playlist priorities, is gaining an expanded presence in the Philadelphia market. WYSP/Philadelphia and WPST/Trenton have both considerably increased the number of hours programmed by Jelli users, who vote online for the artists and songs they wish to hear. Jelli also just recently introduced an iPhone app. Based in San Mateo, CA, the company has raised a total of $7 million to date, with Battery Ventures being another significant investor.

Yummly of Palo Alto, which provides a semantic search engine for recipes, raised $1.85 million, led by First Round, Intel Capital, and Harrison Metal Capital. Presumably, co-founder and CEO David Feller goes back a ways with Josh Kopelman, since he worked previously at Half.com, eBay, and StumpleUpon (an early First Round portfolio company).

First Round and Shasta Ventures lead a $3 million round in MOVIECLIPS.COM, a Los Angelos-based startup that is building a searchable database of movie clips (with licensing from the studios). Here is an interview with the company founders.