SCVNGR to launch rewards program for Philly September 14

SCVNGR, the Cambridge, Massachusets-based startup that originated as a project at Princeton and went through the first DreamIt Ventures program in 2008, will launch its SCVNGR Rewards program for Philadelphia on September 14 at Social Media Day Philadelphia, according to the event's website.

SCVNGR Rewards, which was just rolled out in Boston this past Tuesday, enables local businesses advertising with SCVNGR to offer freebies or discounts to people who have earned points using SCVNGR's mobile apps.

SCVNGR is backed by Google Ventures, among others, and reportedly employs more than 60 people.