Verticals onDemand becomes Veeva Systems

Verticals onDemand, the Pleasanton, California-based SaaS CRM vendor that has much of its sales & marketing staff in Radnor, has changed its name to Veeva Systems (see press release). The new name, a derivative of the Latin word meaning "to live", is intended to emphasize Veeva's total focus on serving the life sciences market. With the name change, the company has also indicated it plans to get deeper into that vertical, providing applications that go further into an organization than just CRM. Announcements of some more details on this should be forthcoming.
The two-year-old company’s application runs on Force.com from salesforce.com. In fact, of its top 4 execs three came from Salesforce.com, with the exception being EVP & GM Matt Wallach, who came from Health Market Science in King of Prussia but was formerly with Siebel (now part of Oracle).
Veeva Systems recently expanded to Europe, and next week in Philadelphia is holding what it calls "the largest Pharma SaaS CRM Gathering" (May 19 & 20). For more information on the event go to www.veevasystems.com or e-mail pr@veevasystems.com.