Digitas and Razorfish Take First Steps Toward Combining Health Practices

Razorfish Execs Leave for Microsoft After Publicis Deal
(Advertising Age)
The most significant implication of this story locally is a possible first step towards the integration of Digitas Health and Razorfish's (now both part of Publicis) health practice. Katy Thorbahn, former GM of Razorfish Philadelphia, will now head up Razorfish health, reporting to Digitas Health CEO David Kramer, though both will retain their own brands for now at least.
See my story from March on Razorfish Phildelphia and Katy Thorbahn.




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