I had been trying to get an idea of how big PointRoll, the Conshohocken-based web advertising firm, is and how fast it is growing. Gannett owns PointRoll, and its 10-Q doesn't give much of a clue. Its financial results are buried in a category called "other" along with commercial printing services.
But a recent piece in Knowledge@Wharton on the online advertising market, which discusses PointRoll in some depth, says it now has 260 employees, up from 50 three years ago. (I would assume they are generating well over $100,000 per employee). The article describes PointRoll as a leader in delivering "rich media" banner ads, the market for which is expected to be $5.9 billion this year and as much as $8 billion by 2011.
Separately, PointRoll today announced a partnership with in-stream video ad network ScanScout.

Note: If you access the article in Knowledge@Wharton after August 23, free registration may be required.



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