Conshohocken-based iQ Media receives $9 million in funding from Edison Partners
Tom Paine
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A while back I wrote half-jokingly about noticing Edison Partners' long period of absence from making new investments in the Philly area. But now they're back; they just must have been looking many years for the right opportunity to invest.
The company is Conshohocken-based (you know, Google spell-check has never gotten Conshohocken correct) iQ Media, on which Edison bet the entire $9 million Series B stake. iQ Media had previously received a Series A of an undislosed amount from GMH Ventures of Newtown Square, according to Crunchbase. Edison Managing Partner Michael Kopelman will take a board seat. An investor from GMH, Michael Holloway, retains one.
iQ Media essentially makes use of every availably data-producing tool from TV and online systems (though I'm not sure they are as far along in online) to give its clients access to a magnitude of analytic data. This includes data sources many people have little konwledge of. For instance, a company spokesperson explained to me via email "that it captures the closed caption text and then the system searches against it for mentions of your brand or organization on TV. It also do the same for logos. You can search the database or upload your own logo and iQ can then search its TV capture for where it was seen on TV. For other media, such as online news, blogs, and social media, anything that is not behind a paywall (where you pay for a subscription to a news service) iQ can ingest and search against."
iQ Media found its first niche in PR departments and gradually spread deeper into the marketing and media planning functions. There are several competitors, but iQ Media has seemingly taken off, Since releasing its flagship media intelligence platform in 2010, iQ media has grown from an organization of 5 to 80+ media intelligence professionals. The endorsement of Edison is another powerful boost, of course, as CEO Jon Derham acknowledged.
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| Jon Derham |
Derham has an intersting background. A Villanova grad, he spent considerable time at Advanta, which was sort of great social experiment in business that was wiped out by the recession, and even served as an assistant lacrosse coach at Nova.
But lets hope its not another decade until Edison invests again in the Philly market.
And another story I've got take up; the increasing number of successful Nova tech entrepreneurs. They don't get the ink of
some other schools, and success may come a bit later in life, but its definitely happening.
Philly Tech Peoplenews 9/21/2015
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Silver Lake: Dell spinout of Boomi, other unit may make sense
Tom Paine
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A couple of months back, Silver Lake Partners, the PE giant that owns about 25% of the privatized Dell, raised the possibility that Boomi and another Dell unit, SecureWorks, be spun out in some way. One suggestion was a structure along the lines of EMC's "federation", which may seem dated as EMC's star fleet structure is under attack now.
SecureWorks, a cybersecurity firm, is speculated to have a standalone value of more than one billion. I don't see any valuations mentioned for Boomi, but the fact is Boomi needs to serve a broad horizontal market, not a vertical, and may not be best served operating from within the Dell structure if its going to reach its full potential.
So I have no idea whether any thing will come out of this, but when a Silver Lake managing partner who works closely with Michael Dell suggests it, I'd take it seriously. And I think the very fact that Boomi merits so much high-level consideration is testament to the enduring value of Rick Nucci's creation.
Read Fortune's article on Dell's possible moves and see its interview with Silver Lake managing partner Egon Durban. Discussion about Dell starts about 5:20 in.
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As Cablevision Goes, So Too May Media Industry’s Independents (Variety)
Comcast makes Oregon test bed for customer service overhaul (The Oregonian)
Why Accenture’s acquisition of Cloud Sherpas is both an offensive and defensive move (Hfs)
Ad Tech Meets Marketing Tech As MediaMath Integrates With Oracle (Adexchanger)
Safeguard Scientifics owns a 21% stake in MediaMath.
Oracle's cloud transition will require some patience, say analysts (ZDNet)
Age-old question: Can commercial software succeed in an open-source world? (Fortune)
SAP wants to own the real customer relationship. You should care. (Diginomica)
SAP boss Bill McDermott recovering after losing an eye in freak accident (The Telegraph)
Cablevision just sold itself to a European giant for $17.7 billion. What’s its game plan? (Washington Post)
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Comcast acquires one of Cincinnati's largest IT firms (Cincinnati Business
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PeopleLinx receives $3.5 million; does the town at Dreamforce
Tom Paine
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PeopleLinx, which last year moved to the Salesforce platform, is busy at Dreamforce again this year, giving previews of its new PeopleLinx 4 platform (release date unknown), and doing a demo with marketing officials from customers Red Hat and the Sacremento Kings. The Kings are of interest since like so many West Coast franchises they are now owned by a tech titan, Vivek Ranadive, who sold his software firm TIBCO to private equity for about $4 billion. Like many of the new breed of owners, Ranadive is trying to tranform the Kings through technology, and PeopleLinx is part of the solution, not to improve the bssketball team, but to build relationships with season ticket holders and add more. PeopleLinx should next try selling Hasso Plattner, Larry Ellison (no, not a Salesforce product), Paul Allen and Steve Ballmer.
Chief Marketing Officer Dr. Michael Idinopulous (always have to check spelling of his last name) refused to say much about PeopleLinx 4, except that it would feature a compelling user interface (he hinted at video), and would integrate more SaaS offerings and more information sources.
PeopleLinx has hopes that everyone attending Dreamforce will sign up for its Share the Dream app, which enables you to customize your Dreamforce Experience.
Ever wonder how the TastyKakes PeopleLinx serves at Dreamforce arrive there so fresh? A batch of that incredible concoction that only Philly could dream up is flown there by air prior to the event. By the way, I've often wondered if Tasty Baking made a good decsion to implement SAP prior to its bankruptcy. Just seemed too big, too complex, too expensive for a relatively small company. But I've
never heard a post-mortem on that one. Of course, now its part of Flowers Foods, a much larger and more sophisticated business.
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